Not many companies are more exciting to work for than cloud startups. Employees at a startup are really making an impact with every decision that is taken. The difference with working in the enterprise world is huge.

In this session, Sam will share several things and insights he gained from working with several software (cloud) startups. Seven things that he believes can be applied to many projects and products. He will discuss architectural principles, technology choices, and quality decisions and their impact on the success of the startup. But the session will also cover some business aspects, such as pricing models and feature priorities.